Opportunity_
Make a bank feel as big as a star quarterback.
First Hawaiian Bank, now in its third year of sponsorship with Marcus Mariota, wanted to connect Mariota as a bank customer and also show how his local values were rooted in their very own. So we stepped up to the challenge and created two spots: one that tied directly into Mariota's hero status and another that positioned the bank as integral to Mariota’s journey.
Channels_
Branding, Video
MVNP's Role_