As Media Director at MVNP, Lori’s known as one of the nicest—and fiercest—media directors in Hawaii, with a well-honed reputation for playing hardball. She oversees media planning and buying for all our clients, and exercises unmatched negotiating skill and clout to stretch media dollars. Over the years, she’s applied her expertise to procure hard-to get placements and outstanding value-added promotions on behalf of our clients, including First Insurance, First Hawaiian Bank, the Hawaii Visitors & Convention Bureau, Hawaiian Telcom and Starwood Hotels & Resorts Hawaii. Not content to sit back, Lori constantly fans the agency’s creative fire with the latest digital and media opportunities in Hawaii and across the nation.
Following September 11, 2001, Lori worked to re-energize Hawaii tourism by helping to coordinate a complex media strategy that included online promotions with AOL and eBay, live radio remotes with Clear Channel in San Francisco, and a cable TV promo with Buena Vista’s Pearl Harbor Pay-Per-View. In 2012, Lori was named the American Advertising Federation of Hawai‘i Ad Woman of the Year and holds a Marketing degree from the University of Hawaii. Born and raised in Honolulu, Lori loves to get off the rock and travel. Her favorite destination: Shibuya McDonald’s in Tokyo for her favorite Ebi Burger.