JOB SUMMARY_
Media Marvel
Are you an expert in digital, social, and traditional media? Have a mind for strategy? Is campaign performance optimization your bread and butter? We’re looking for a detail-oriented Media Planner and Buyer with 3 to 5 years of relevant experience. The ideal candidate will have a proven track record in planning, buying, and evaluating media across various channels.
What You’ve Got
A Very Particular Set of Skills
- Expertise across multiple channels, including digital and traditional media
- Analytical skills, turning data into actionable insights
- Organizational skills and an attention to detail
- Verbal and written communication skills
- Ability to maintain good working relationships with internal teams and media partners
What You’ll Do
Key Responsibilities
- Develop and execute holistic and cross-channel media plans for a National Fast Food brand
- Use provided data to target audiences, maximize reach and campaign effectiveness, and inform future media planning
- Collaborate with media partners and other agency departments to ensure alignment of client goals
- Execute and negotiate media buys across digital platforms, linear TV, terrestrial radio, and print
- Track budgets and monitor, optimize, and adjust media buys in real time to maximize ROI
- Plan, buy, and analyze digital advertising campaigns across display, video, audio, social, and programmatic channels
- Monitor digital campaign performance using analytics tools and provide actionable insights on an ongoing basis
What You’ll Need
Required Skills
- At least 3 to 5 years of experience in media planning and buying, ideally in an agency setting
- Proven experience with digital advertising platforms
- Proficiency with Microsoft Office, inclusive of Excel and media planning and buying software, such as Strata
- Bachelor’s degree in Marketing, Advertising, Communications, or a related field (preferred)
What We Offer
Employee Benefits
- Hybrid working schedule
- Comprehensive benefits package that includes medical/dental/vision insurance
- Paid vacation and sick days
- Paid state and federal holidays
- 401k
- Collaborative and supportive team culture
- Continuous learning and professional development
WORK WITH US_